• Inicio
    Inicio Aquí es donde puedes encontrar todas las publicaciones del blog.
  • Categorías
    Categorías Muestra una lista de categorías de este blog.
  • Etiquetas
    Etiquetas Muestra una lista de etiquetas que se han utilizado en el blog.
  • Acceder
    Login Tu cuenta
Suscribirse a esta lista por medio de RSS. Ver entradas etiquetadas FASHION BLOGGERS

La era del mundo online ha revolucionado la manera de comunicarnos y las herramientas que utilizamos. Hoy vamos a tocar un tema en que algunos estarán de acuerdo y otros no.

¿Quién no ha escuchado hablar de los bloggers? 

Seguro que muchos de vosotros os habéis puesto algún día a empezar un blog y por pereza o por falta de tiempo no lo habéis comenzado o bien se ha quedado a medias. El blog ya no es sólo una herramienta para posicionar nuestra marca en Internet va mucho más allá... De los bloggers a los influencers.

b2ap3_thumbnail_8-pasos-para-la-credibilidad-Ines-Temple.jpg

 

En el mundo de la moda existen millones de blogs dedicados a ella, tanto para hombres como para mujeres, pero sólo unos pocos merecen ser leídos. Tras cada blog existe una persona o varias si es que el propio blog se ha convertido en "tu trabajo" y nos cuentan historias, hacen que nos identifiquemos con ellos. Por esta razón si una blogger o blogger de moda saca tus prendas, millones de seguidores las verán y de esta forma se convierte en un canal de comunicación y/o venta.

Es muy importante la relación con los influencers ya que llegan a todo el mundo que nos interesa y de una forma fidedigna. Hoy en día, lo que eran los bloggers se ha transformado a los "ego-blogs" que simplemente son personas que se visten con prendas, se sacan selfies, pero no nos cuentan historias y seguramente nuestro target no sea el de sus seguidores. La tarea previa de la búsqueda de influencers y bloggers que casen con nuestra marca es la más importante porque si al final se llega a una colaboración será la voz de tu marca antes miles de seguidores.

Aquí un ranking de los blogs de moda más leídos.

Por otro lado, ¿qué opináis de los bloggers que cobran? Muchos de ellos, llegado un punto deben dedicarse exclusivamente a su blog y de ahí que sea su trabajo. Sin embargo, se ha distorsionado un poco la imagen de "antes" ya que cada blogger cuenta historias reales y se pone prendas que le gustan no porque le paguen... esto puede ser un problema porque el consumidor lo sabe y ¿se ha convertido entonces en otro canal de publicitar un producto que debe ser pagado?

Para bien o para mal es un canal que cada marca debe aprovechar para darse a conocer y llegar a su target.

En Beiñ, The Touch of Spain buscamos colaboraciones transparentes para nuestras marcas con estilistas, bloggers, instagramers... que sean unos buenos portavoces de la moda Made In Spain.

By @cuquita86 para @beinfashion_es

 

Publicado por en en TRENDS
Road Trip, Part II

DAY 5- LOS ÁNGELES-HOLLYWOOD

We woke up early again. We were so excited to arrive to LA. The first thing that we found was a lot of traffic and the second one was a really hot weather. The first must have stop was the Dolby Theatre or Kodak where the Oscar's ceremony is celebrated. We had the breakfast right there because inside there is a Mall, really nice with an open ceiling. We already had the batteries charged and we went to see the walk of fame just in the same street.
In the most famous stars were caracters as Jack Sparrow, el Zorro or Superman. After that we went to visit the most famous HOLLYWOOD sign, although we couldn't get close it was enough to appreciate how cold it is. After do another stop to eat sushi we visit Beverly Hills and Rodeo St. its most famous street.
All the best designers stores were there, it was amazing.  I chose an outfit between sporty and chic with a high dark leather skirt combined with a black t-shirt and a pair of colorful New Balance. The Beverly Hills and LA styles were casual but with a lot of details and they were fusioned with the typical californian style, surfer rules!
 
b2ap3_thumbnail_IMG_1067.JPG 
 
 
b2ap3_thumbnail_IMG_1066.JPG
 
 
 
 
b2ap3_thumbnail_IMG_1112.JPG
 
DAY 6 VENICE BEACH- SANTA MÓNICA PIER- SAN DIEGO
 
Today we decided to go to the city beach. We walk between high buildings to see the most urban part of the city and after that the coast. We arrived to Venice Beach, one of my favorite places in this trip. There were graffitis, music, people with their own style, a really nice background to walk around. That place gave me inspiration. Everything was in harmony since the coconut trees, the people doing sport to the people going to the beach.
It was so sunny and the californian style was everywhere. After eat in the most famous pizzeria it was the turn to visit  Santa Monica's sunset. We arrived to the Pier and the ferrys wheel got our attention. Also at the Pier is where the famous Route 66 ends. The sunset was beautiful and we went to San Diego. The outfit today were shorts, an Star wars t-shirt and platform sneakers.
 
b2ap3_thumbnail_IMG_1033.JPG 
 
b2ap3_thumbnail_IMG_1123.JPG
 
 
DAY 7-SAN DIEGO
 
We arrive to San Diego during the night and we saw a lightly skyline, it is a charming town. In the morning we visited the Garment district where you could find all kind of stores. After that we saw the sunset in the seafront and we had dinner in Little Italy and we got back next to the beach again.
A lot of people was doing surf and it was a nice ambient there, a lot of pubs and a lot of style. Everybody defines San Diego as the city that most represents the californian lifestyle and I am completely agree. It was some mexican influeneces because it is next to Tijuana, in the México border.
For that day I chose a summer outfit with shorts, a pineapple t-shirt and platform sneakers because I wanted to go comfy and fashion MADEINSPAIN
 
b2ap3_thumbnail_2013_0103_064140_002.JPG 
 
b2ap3_thumbnail_2013_0103_003634_003.JPG
 
 
b2ap3_thumbnail_2013_0103_003314_001.JPG
 
 
DAY 8 SAN DIEGO-UNIVERSAL STUDIOS LA
 
The BAlboa Park was a must stop before return to LA, it is a natural park, very nice.
There were a lot of gardens, the botanical gardens, historic buildings... We spend a funny morning. Later we arrive to LA in the afternoon. Our last stop before come back to NY were the Universal Studios. We took a 3 hours tour were we saw exhibitions, tv Studios and some curiosities too. After all was time to leave LA. We dinner a yummy taco and we said good bye to LA, its weather and its traffic too! If something is good and short, it is two times better!
 
b2ap3_thumbnail_IMG_1018-2_20150217-201450_1.JPG
b2ap3_thumbnail_2013_0103_080218_001_20150217-200306_1.JPG
 
 
VISIT US WWW.BEINFASHIONSPAIN.COM AND MEET SPAIN AND USA

Archivo