Last 16th of September we held an event “ROCK NIGHT OUT”, it was the international launching of Stigma NYC, an american firm. It took place at L´Enfant Terrible in Madrid.
The background was the fashion week of Madrid, MBFWM an exceptional time to set up a 15 days pop up store. We made during these days different online and offline actions with bloggers, press and final consumer.
During the launching event we had some collaborators as Mora Efron, an slow jewelry firm and Bodegas Volver, a spanish winery.