BEIÑ: The Project
The Spanish designers have a great growth potential in the North American market, its main site being New York, but at the same time their development is impeded by the complexity and costs of the internationalization process.
From their background and concerns, Gloria has developed a project based on the "CO" concept. The co-llaboration, co-operation, co-mpromise, co-working and co-mmunication with and within companies in the sector, managed by fashion and internationalization specialists in order to mitigate the problem of expansion in that market. Created to implement that action focus, but keeping in mind the spreading of the virtues of the Spanish Design in order to attract buyers and potential customers, she is now launching this project called BEIÑ, The Touch of Spain.
The recipe for success is to get rid off the conventional circuits and enhace the element of surprise in order to feed the curiosity of all of our target groups.
Platform for promotion and online sales where all the actions are designed with these two channels in mind:
- B2C (Business to Clients)
- B2B (Business to Business)
We connect the firms with their target groups in the chosen market: BUYERS and FINAL CONSUMERS, MEDIA and professionals in the sector.
The key element of BEIÑ is what we call “Pop Up Space”. We temporarily move the “Market 2.0” to 1.0 in order to achieve a cost-efficient and sustainable development for each firm.
It is the best opportunity for the brands to tell who they are and show their creations directly to their public in an international market where they are beginning to work.
The action procedure planned for this project is to establish in the USA a virtual showroom based in NY for the Spanish designers and brands, which will consist of:
- Flexible showroom with the aim of reducing and making profitable the costs involved in setting up a permanent showroom in that city.
- Pop up store.
- Follow up and custom strategies for each designer of brand who take part in the platform.
The key of the project is to personalize the strategies so that their success will become our triumph!
PURCHASERS AND MEDIA, what are the advantages?
Easy access to a wide variety of new and exclusive brands present on the market, which makes possible to broaden the product range offered to the customers without attending international shows.
Direct, continuous and exclusive contact with customers through the online platform and the BEIÑ staff with the support of events and presentations of the collections designed by the firms.